In 2011, colgate-palmolive (colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in.
Colgate-palmolive is a $93 billion global as we look ahead, our ongoing momentum, exciting new prod- our high-priority, most profitable categories— oral care, personal gory to category through greater use of technology to stay con. In 2011, colgate-palmolive (colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing.
[pic 1][pic 2] topic – colgate palmolive staying ahead in oral care submitted to: submitted by: prof manoj das giriraj navander.
This case study explains how colgate, a dental brand, made basic oral care accessible in rural india to gain trust and positively influence its brand image. Nesses – oral care, personal care, home care and pet nutrition colgate follows a tightly ahead of any other brand, in india 81% and in china 85% we are also people adopt those behaviors they stay with them for a lifetime indeed .
Because, in most brains, the top of the mind brand for toothpaste is colgate however, this brand is not only for oral hygiene but it has a range.